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KESKO FOOD LTD PRESS RELEASE 21.08.2008 AT 10.00 1(1)
K-citymarkets start selling the new Villeroy & Boch brand Vivo in September. The product family was launched in the Central Europe last year and will be sold in Finland by K-citymarkets only. The Vivo product family is medium-priced and consists of tableware, ovenware, cutlery and glassware. Finland is the first Nordic country to launch the range.
"We want to serve K-citymarket customers with large selections and interesting new products, which are also our means of differentiation in the market. Cooking and eating provide experiences in the middle of everyday routines, which means that a beautiful table setting plays an increasingly important role," says Juha Ahtinen, Managing Director of K-citymarket.
The Vivo product family consists of white, coloured and patterned plates, mugs, glasses, cutlery and ovenware which are modern and easy to mix and match. The products are of high quality but competitively priced.
For Villeroy & Boch, cooperation with K-citymarket offers a route closer to large customer flows. "K-citymarkets reach the target group of Vivo products well and provide an important sales channel of home goods and tableware. Having Vivo products sold by K-citymarkets ensures nationwide availability in Finland," says Petteri Kurki, Managing Director of Laurentia.
Finland and K-citymarkets are the first to sell the range in the Nordic countries. Vivo products are designed for brand and price conscious consumers who have a relaxed life style
Further information: Managing Director Juha Ahtinen, K-citymarket Oy, tel. +358 1053 23575 Managing Director Petteri Kurki, Laurentia Oy - Villeroy & Boch, tel. +358 9 6811 2014
K-citymarket is a growing and developing chain of hypermarkets, which sell groceries and home and speciality goods. K-citymarkets offer their customers everything for home at one-stop shopping. A diverse selection of foods - high-quality fresh products, fruit and vegetables in particular - is K-citymarkets' special strength. K-citymarkets also provide up-to-date solutions for clothing, leisure time and home care. The customer promise is "Good shopping. And a whole lot more." The chain consists of 57 hypermarkets.
Kesko (www.kesko.fi) is a retail specialist whose stores offer quality to the daily lives of consumers. Kesko has about 2,000 stores engaged in chain operations in the Nordic and Baltic countries, Russia, and Belarus.
